Liar, liar. Pants on fire!

May 29, 2018


Lies, deception and “fake news” are the hottest topics of 2018. Which makes Laurie Ayer’s first book,  Drive-Thru Deception, very timely. 
        Whether you are trying to figure out if your husband is cheating, or the used car salesman is pushing lemon, or just trying to make sense of the nightly news, Laurie’s little book teaches you how to spot red flags in the language that may indicate deception.

Name: Laurie Ayers
Hometeam: West Michigan
Position: Deception Analyst (lie detector)
Batting average: Drive-Thru Deception: Liars Don’t Want You to Know These Bite Size Clues to Deceit
Opening Pitch: 
Drive-Thru Deception is a handbook of how to uncover deception using words instead of body language. It is the ultimate pocket guide that liars don’t want you to have.

Considering the positions on a baseball team — such as catcher, shortstop, left field, etc. — which best describes the way you write and why? Definitely shortstop. SS is considered to be among the most demanding defensive positions. This position requires speed and agility, with a strong arm to throw out the batter before hitting first base. Likewise, the ability to tell if someone is lying also requires speed and agility. My book was written to be a quick read, 1-2 hours tops cover to cover. In this busy world, few have time to kick back and enjoy longer books. My style is quick and dirty. Why take up five pages to say what could be learned in two paragraphs?

Tell us about how you earned your spot in the Major Leagues: There are very few people who do what I do, analyze written and verbal statements for deception using a method called forensic statement analysis, which is the most accurate method to determine credibility. Some of my credentials include certification in Statement Analysis® Interviewing Techniques and I am a certified delegate of the Paul Ekman Institute in Evaluating Truth and Credibility, Emotional Skills and Competencies and Train the Trainer. I wrote Drive-Thru Deception to give all readers a sampling of my extensive deception detection training in quick, practical tips that they could implement in their personal and professional lives.

No one wins a game alone. Who’s on your team? My key infielders were Kent R. Jones leading off as Substantive Editor; Elizabeth Wiegner positioned as Proofreader; and Melinda Martin brought it home as Interior Designer. My outfielder was RICHARD Reese, who published this fine playbook.

So what’s your game plan? The Headline reads: Streaker Runs on Field, Exposing Herself to Crowd After Home Run. My game plan is all about continued exposure. In Field of Dreams, Shoeless Joe Jackson repeatedly says, “If you build it, he will come.” However, in authoring, the readers and the buyers will not come simply because I built it. The writing and getting published was the easy part. Marketing and exposure is a continuous effort. My latest efforts are concentrated on exposing myself to more people (I’m talking about my book, of course). I’m focused on getting into more bookstores. Right now Drive-Thru Deception is available through my website, for autographed copies, Amazon, Barnes and Noble, Schuler Books in Grand Rapids and I’m working with some other bookstores throughout Michigan.

COMING SOON! Illinois author Tom Hernandez joins us Wednesday for the next game in the Writer-World Series. If you’d like to get a taste of Tom’s work, you’ll find a link to one of his short stories, The Margarita Man, listed on the side column of this blog.