Miles and marketing

November 8, 2017

I’m part of the lunch bunch generation. Meeting for lunch was the way we made business connections when I was working. Now that I’m retired, it continues to be my primary way to connect with friends.  That is until fellow author friend Janet Vormittag came up with a more healthy option.
         Janet is currently riding a wave of success with her latest book “You Might Be a Crazy Cat Lady if…”  Last spring she asked me to meet for lunch to discuss book marketing ideas. It was quickly apparent this was going to take more than one session, so Janet suggested meeting at Johnson Park and discussing marketing ideas while we walked up and down the wooded hills.
          Over the summer we talked and walked at least once a week. We read and discussed “Online Marketing for Busy Authors” by Fauzia Burke,  which influenced changes in our Websites and Facebook pages. We came up with totally off-the-wall ideas such as my traveling shoe posts and her Crazy Cat Lady parties. We signed up for book events such as the Pumpkin Fest in Montague and the Trail of Michigan Authors in Muskegon. We both did radio interviews with Zinta Aistars.We even explored a new walking trail in Ottawa County.
        Now the trees have turned, the leaves have fallen, and this morning we sought refuge from the cold wind by walking at the mall.  No doubt we racked up more miles than book sales, but the walks impacted more than our Fitbits. This weekend Janet is featured at the Novi Pet Expo, an idea we discussed on our very first walk back in May. And next weekend I’ll participate in the Local Author Jamboree at The Book Nook and Java Shop in Montague, something that’s been on my bucket list for years.
     To paraphrase Robert Frost, we have miles to go before we rest, miles to go before we rest.